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Cookie Cutter Surgery and Why Personalised Techniques Create Better Results

Cookie cutter surgery is one of the biggest mistakes in facial aesthetics. Dr. Greg Bran explains that using the same technique on every face simply does not work because each person’s anatomy is unique. The best outcomes come from a surgeon who not only performs a high volume of procedures but also adapts techniques to match each patient’s facial structure. Tailoring the approach ensures balance, harmony, and natural results that enhance rather than alter your appearance.

Dr. Bran highlights that great results also depend on careful follow-up and attention to how each patient heals. Subtle differences in recovery often reveal insights that help refine surgical techniques over time. By studying outcomes and adjusting methods accordingly, surgeons continue to improve their craft and avoid poor results. This personalised and reflective approach separates good surgery from exceptional surgery and ensures long-lasting, natural beauty.