About Victoria Myers
Victoria Myers is the founder of the Small Retailer Network, the UAE’s leading membership community for product-based business owners. With a two-decade career in the UK retail industry, she worked her way up from the shop floor to managing 13 stores across Scotland and Northern England for major fashion and accessories brands, including Radley and Karen Millen.
Her experience spans customer experience, trading cycles, sales leadership, store operations, and head-office strategy. After relocating to the UAE, Victoria shifted from corporate retail to consultancy, eventually creating a community-driven network that now supports more than 350 small business owners through training, mentorship, and collaboration.
Her mission is to bring big-brand structure, strategy, and trading knowledge to small independent brands while creating a space where founders, especially women—can learn, connect, and grow without isolation or competition.
About this Episode
Victoria shares her journey from teenage retail assistant to leading one of the UAE’s most influential communities for product entrepreneurs. She talks about the early lessons she learned selling bed linen at 16, why the customer’s needs go far beyond the product in their hands, and how working across multiple UK brands taught her that behind every successful retailer lies the same set of systems, planning rhythms, and trading strategies.
We explore the pivotal moments that shaped her career—not the promotions she earned, but the ones she didn’t. Victoria explains how rejection pushed her to seek new opportunities, how tough feedback became a catalyst for growth, and why success often follows our most painful setbacks.
Quotes
2:59 - It's very easy to exceed customer expectations and go above and beyond and really delight them when you listen to them and understand what it is that they need.
7:44 - I think it really taught me like success is not necessarily linear, and sometimes the things that you think are the right thing for you is not necessarily the right path. And actually, just because something doesn't work out doesn't mean there's not some other opportunity, there's something else around the corner that will end up being a better opportunity in the long run.
9:25 - I always want people to tell me what they think, so that I can improve myself and continue to progress.
9:38 - Feedback, and sometimes it can feel scary to ask because sometimes people don't say what you want to hear. Honest feedback is always positive in the long term. You just need to make sure that you don't take it too personally and see it as the learning opportunity that it is.
13:25 - I just really wanted everybody to be able to come together and support each other to succeed in a way that at that time they didn't really have that support network around them.
15:30 - If you collaborate and work together with others, then not only do you get that support and that confidence to keep going when things are tough, but you also just progress so much more quickly and with so much more confidence.
16:03 - Working together and collaborating just brings success for everybody across the board, and it just makes the journey so much easier.
23:13 - Find some support, find some help, start talking to other people about what advice they can give you.
30:01 - You need to be able to keep going even when things are challenging. You need to be able to dust yourself off and start a game if things don't go according to plan.
30:29 - Community means everything to me. It means support, it means growth, and it means success together.
Useful Links
Website:https://www.smallretailernetwork.com/
Instagram: / victoriamyersretail
LinkedIn: / victoria-myers-retail
The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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