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Learning objectives: The main objective of this GDB is to make students recall the concept of product life cycle and apply it practically.

Background:

A product progresses through different stages in its life time. The sequence of stages from introduction, growth, and maturity to decline is referred to as ‘Product life cycle’. Some authors also consider “product development” as a product life cycle stage that comes before introduction. Each product is associated with different strategies and changes to move to or stay under a specific stage. Some products complete whole product life cycle and some even vanish before even getting into maturity.

Requirement:

Following is a list of products. You need to discuss in which product life cycle stage the product falls. Justify each with one solid reason for being in that particular stage.

Pepsi Black.

iPhone X

Suzuki Mehran

J.

Dettol surface cleaner

Note: You can search through the internet to get some knowledge about the product.

Learning Outcomes

After attempting this, students will be able to practically apply the concept of product life cycle and related strategies.

Student’s Guide:

Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.
Do not copy/paste the text/paragraphs from the reference links.
Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades