How to Use Google Analytics 4 for Marketing

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

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👁️‍🗨️ About Dana DiTomaso
– Website https://kickpoint.ca/
– Resource https://kickpoint.ca/sme
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🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/h...

– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
00:51 Who Is Dana DiTomaso
07:09 Why You Should Pay Attention To Google Analytics 4 (GA4)
16:42 What Are The Major Tracking Advantages With GA4
20:56 Tracking Engagement In GA4
24:23 Tracking Time On-Site Metric In GA4
26:46 Working With Audiences In GA4
32:47 Working With UTM Parameters In GA4
36:12 Native Reporting In GA4
38:44 How to Use Looker Studio With GA4
39:49 Steps To Begin Using GA4

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