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In today’s episode, we sit down with Madhav Sheth, the mind behind one of India’s most aggressive smartphone growth stories.

He breaks down how he built and scaled a challenger brand in a brutally competitive market, cracked distribution + pricing at scale, and used speed, community, and ruthless execution to take on global giants. From flash-sale mechanics and offline dominance to why India assembles but rarely invents - this is a raw, operator-level breakdown of what actually works in consumer tech.

We also go deep into leadership pressure, decision-making under uncertainty, ambition vs peace, and what success really costs when the stakes are high.

If you’re a founder, operator, marketer, or someone trying to build in hard markets with low margins and high competition - this episode gives you both a business playbook and a life lens.

This isn’t theory. This is how battles are fought on the ground.

If you’re a founder, marketer, D2C operator, or someone who wants to learn how to take better decisions in life, this episode will help you in both both by giving a business blueprint and a life blueprint.
LinkedIn:   / madhavsheth  
Instagram: @madhav.sheth

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