Скачать или смотреть The Anatomy of a Google Results Page (Module 4 Class 2)

What Are SERPs and Why They Matter for SEO
In this video, we break down Search Engine Results Pages (SERPs) — what they are, how they’ve evolved, and why they’re essential to your SEO strategy.

You’ll learn what Google displays when you search (the SERP), and how that layout affects your visibility. We’ll explore all the elements: featured snippets, local results (Snack Pack), paid ads, People Also Ask, Google My Business, and more.

By understanding how SERPs are built, you can align your content to better show up across different result types — not just text listings.

🧠 What You’ll Learn:
What a SERP is and how it works

The anatomy of a modern Google results page

How zero-click results and rich snippets impact your SEO

What the Snack Pack and Local Intent mean for your business

How to identify changes in layout that affect visibility

Why Google may rewrite your page titles or snippets

00:00 Introduction to SERPs
00:19 Understanding Search Engine Results Pages
00:36 Exploring Google Search Features
01:17 The Evolution of SERPs
01:31 Local SEO and Google My Business
03:12 Meta-Descriptions and Google's Control
04:01 Conclusion and Key Takeaways

📘 This lesson is part of Day 4 of our Free SEO Starter Course:
“Local SEO & Real World Visibility”

👉 Watch the full course playlist:    • Free SEO Starter Course – Learn SEO in 5 Days  
👉 Download your SEO workbook:
👉 Want to go deeper? Join our paid SEO Lab community on Skool


Free Data Driven SEO Course
https://knowhowmarketinglab.com/seo-r...

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