Скачать или смотреть Episode 11: The Alliance Big Pharma s Secret to Survival

Want a quick visual recap? Don’t miss our short animation on this concept. -    • The Alliance  Big Pharma s Secret to Survival  
A case study focusing on Eli Lilly and Company's (Lilly) Office of Alliance Management (OAM), established in 1999 to enhance its partnering capabilities within the pharmaceutical industry. It outlines the competitive landscape of the industry, highlighting the shift toward external collaborations like in-licensing and out-licensing due to rising development costs and expiring patents. The source explains Lilly's proprietary alliance management process (LAMP) and the role of alliance managers in fostering successful partnerships across research, marketing, and manufacturing, as illustrated by specific alliances with Alpha, Beta, and Gamma. Finally, it addresses strategic challenges for OAM's future, including expanding global scope, refining its focus between relationship and operational management, and developing future alliance managers.