Скачать или смотреть The Data-Driven Guest Experience: How Data is Revolutionizing Hotel Marketing with Erin Boyle

Join us for an insightful conversation with Erin Boyle, Director of Product Analytics & Optimization at Wyndham Hotels & Resorts, as she pulls back the curtain on how a global hospitality leader leverages data to enhance the guest journey and drive loyalty.

In this video, Erin shares how her small, cross-functional team supports 25 brands worldwide, emphasizing a "data-first" approach to improve customer satisfaction from the very first touchpoint, whether it's an email or a display ad.

What You'll Learn:
-The Role of Data in Guest Experience: Discover how Wyndham uses data to create personalized experiences, moving beyond a one-size-fits-all approach to make each guest feel valued.

-Sorting User Threads: Hear how Wyndham sorts different travel contexts (business vs. family, short vs. extended stays) using behavioral data like day of week and booking patterns to create highly targeted campaigns.

-Achieving a Single Source of Truth: Learn how Wyndham aligned cross-functional teams (marketing, digital producers, revenue management) around a unified data platform to drive key performance indicators (KPIs) and measure ROI effectively.

-Maintaining Data Quality & Governance: Explore Wyndham's rigorous data governance program, including mandatory Claravine trainings for all users and weekly campaign meetings for real-time data alignment and actionability.

-The Future of Marketing Data & AI in Hospitality: Erin discusses the constant evolution of AI, the fine line between human touch and "creepy" personalization, and the paramount importance of privacy and legal consent in a global market.

This discussion provides invaluable insights for anyone in the hospitality and travel industry looking to turn fragmented data into a strategic asset that fuels smarter decisions and deeper guest relationships.

Featured Speaker:
Erin Boyle, Director of Product Analytics & Optimization, Wyndham Hotels & Resorts

About Claravine -

Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. By taking the drama out of marketing data, teams can trust their data and make confident business decisions.

Learn more about Claravine:
➤ Website: https://clr.vn/3ccDYtc
➤ LinkedIn:   / claravine  
➤ Twitter:   / claravinesocial  
➤ Facebook:   / claravinesoftware  
➤ Meet with a Claravine expert: https://clr.vn/3QLYr78