The Weird Unit Economics Of Bollywood

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In this video, we deep dive into the Bollywood industry exploring how it's grown despite economic challenges and the industry's deep-rooted cultural significance. Discover how the "lipstick effect" keeps entertainment thriving in tough times and why the human quest for stories is timeless, backed by the Lindy Effect. We'll dive into Bollywood's evolving landscape, from sky-high actor fees and broken unit economics to the impact of OTT platforms and corporate funding.

Join us as we break down the financial intricacies, historical funding sources, and the shifts post-2001. We'll analyze recent box office hits and flops, revealing the true costs and revenues. Plus, we'll uncover the lesser known factors driving up actor fees and the challenges of paid reviews and sketchy contracts.

We'll also explore how small-budget films and regional cinema, like Malayalam movies, are setting new benchmarks with stellar storytelling. Can Bollywood learn from these successes and adapt? Tune in to find out!

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