Скачать или смотреть How to Launch and Scale RGM in a Global Organization

How do you successfully launch and scale Revenue Growth Management (RGM) in a global organization? It takes more than just the right tools—success depends on strategic alignment, stakeholder buy-in, and the ability to drive real organizational change.

In this exclusive session, Samantha Caine, Senior Manager of Net Revenue Management at Unilever, shares her firsthand experience launching RGM in a complex, matrixed business.

You’ll learn practical, proven strategies to:
• Identify internal power centers and build cross-functional influence
• Introduce pricing and pack architecture (PPA) thinking into existing business rhythms
• Scale RGM from pilot projects by communicating early wins

Whether you’re starting your RGM journey or scaling it globally, this session is packed with insights you can apply immediately.

Watch now and learn how to make RGM stick.

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