Quantitative & Qualitative Marketing Research | A-Level, IB & BTEC Business

Описание к видео Quantitative & Qualitative Marketing Research | A-Level, IB & BTEC Business

The difference between quantitative and qualitative marketing research is explained in this video.

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VIDEO CHAPTERS
00:00 Introduction
00:37 Quantitative v Qualitative
02:03 Example: Focus Groups
02:26 Benefits and Drawbacks of Quantitative Research
03:13 Benefits and Drawbacks of Qualitative Research

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