Скачать или смотреть Fundraising Appeal Writing: How to Write Asks That Engage

Have you ever wondered how effective your fundraising appeals truly are? Are you confident that you're reaching the right audience with the perfect message? Have you been meeting your fundraising goals?

If these questions are often on your mind, then this webinar is tailor-made for you!

Join Donorbox fundraising experts for Fundraising Appeal Writing: How to Write Asks That Engage . We’ll give you an overview of the art and science behind creating compelling and impactful appeals so that you can ensure your message resonates with your donors.

Feel confident this giving season by learning:

-The anatomy of a fundraising appeal: Create specialized communications that boost giving
-How to syndicate your content: Adapt your core messaging across channels to maximize your fundraising efforts
-Timing tactics: Plan and schedule your fundraising content to reduce stress this year-end

We understand that making the "ask" can often be intimidating and stressful. That's why we'll also equip you with an easy-to-remember fundraising fundamental to take the anxiety out of fundraising requests.

You'll leave this session ready to make your appeals with ease!

Additional Resources:
Ebook: Craft the Perfect Appeal this Giving Tuesday - https://tinyurl.com/3a3xef9y
On Demand Masterclass: 30 Days to Your Year-End Campaign - https://tinyurl.com/ms25truk

#donorbox #nonprofits #fundraisingsoftware #fundraisingappeal #donationappeal #majordonors #givingtuesday #givingseason #grantsappeal #grantappeal

00:00 Introduction
03:37 What is a Fundraising Appeal?
04:17 Difference between Fundraising Appeal and Mission Statement
05:53 Crafting Fundraising Appeal with Examples
08:16 What makes a good fundraising appeal
09:32 How to format a fundraising letter
12:37 How to conclude your fundraising letter
14:49 How to write a donor centered appeal letter
17:50 Importance of Storytelling in fundraising appeal
19:42 Tone and Language of a Fundraising Letter
20:43 How to use images and visuals in an appeal letter
22:45 Appeal Writing Exercise
26:08 How to use fundraising appeal in emails & social media
28:27 Communication frequency with donors
30:31 Multichannel donor communication
31:52 3 Fundraising communication campaign channels
40:48 Scheduling your donation appeals
43:05 Social media email/messaging tools for nonprofits
44:01 Using Direct mail for fundraising letters
45:40 About Donorbox Academy Masterclass
50:04 Q&A
57:16 Wrap-Up: Protip & Resources