Advent: Texas A&M Basketball

The 68,000 square-foot Cox-McFerrin Center for Aggie Basketball is a world-class facility for world-class programs. And it requires world-class design and branding. We revisited designs in Aggie player areas, injecting a new shot of color, energy and inspiration throughout.

With an eye toward winning recruits and wowing current players, the facility bursts with action graphics, rich A&M maroon and NBA greats. In the hallways, individual player action graphics reinforce team F.A.I.T.H. values of Family, Accountability, Integrity, Toughness and Humility.

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