Wash Wizard Car Wash Case Study Overview

Customer experience focused branding with a magical and memorable twist, Wash Wizard was first formed in 2005 by Brian Cook and Casey McKinley. Initially opening as a chain of high-end self-service facilities with in-bay automatics, the team change course in 2011. Wash Wizard Express was born with their first express-exterior tunnel with pay stations and free vacuums. Rapid expansion and conversion of their self-serve location culminated in the sale of their 5 locations in 2018, but they retained rights to the name Wash Wizard, and are at it again, bigger and better than ever before.

Join Sonny’s Jim McClimond as he tours Brian and Casey’s latest success, a 180-foot Wash Wizard Express tunnel built into what appears to be a theme park. Complete with fire breathing dragons and even a children’s book, Brian and Casey reflect on their car wash success and their vision for the express car wash of the future. What improvements they can make, how can they be different and how to stand out with a memorable customer experience and attention to detail in an increasingly crowded market.

Watch the full story to learn what’s possible when innovative branding and operational excellence come together at Wash Wizard Express Car Wash.