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E14: Access, Affordability, and the New HBCU Playbook: Kylon on Competing for Tomorrow’s Students

Kylon Alford-Windfield, Chief Enrollment Officer at Jackson State University, joins Higher Thinking to share how he’s confronting the toughest challenges in higher education head-on — rising costs, shifting demographics, and increased competition for underrepresented students.
In this powerful conversation, Kylon unpacks the strategic enrollment, brand, and access innovations that are helping Jackson State grow despite the odds.

He also discusses how HBCUs can lead the charge in reframing value and equity in postsecondary education.

Key episode insights:

Jackson State launched the first LRAP (Loan Repayment Assistance Program) at an HBCU to mitigate cost concerns and increase yield.

Strategic Enrollment Communications is now its own department, focused on delivering mobile-first, behavior-informed messaging.

As competition increases, Jackson State is pushing into new markets, including affluent and geographically distant communities, to grow enrollment and diversify its student base.

HBCU admissions, student affordability, higher education, college access, university strategy, enrollment tips, HBCU growth, student recruitment, education leadership, college planning, campus innovation, future students, diversity in education, academic strategy, HBCU funding, institutional strategy, education transformation, student success, college competition, higher ed innovation, access to college, affordability strategies, university leadership, HBCU programs, education reform, student engagement

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E14: Access, Affordability, and the New HBCU Playbook: Kylon on Competing for Tomorrow’s Students