Our Growth Strategy- LULU RETAIL IPO -ALL NEED TO KNOW

ALL NEED TO KNOW- LULU RETAIL IPO – Our Growth Strategy
Lulu’s growth strategy is based on four robust strategic pillars:
Like-for-Like Growth
Grow and enhance private label offering
Broaden international product range
Expand online partnerships
Enhance in-store experience
Expand ‘Happiness’ loyalty programme
Grow average basket size

Store Network Expansion
Utilise GCC whitespace potential
Expand into urban & rural areas
Shift to fully-finished stores
Partner with key Government entities
Continue track record of store roll outs
Increase focus on express store

Operating Leverage and Operating Efficiencies
Leverage scale to drive margins
Enhance store efficiencies
Enhance automation through technology
Strengthen partnerships with suppliers
Centralization initiatives
Data analytics through Center of Excellence

Further Opportunities
Margin growth through private label
Introduce new products & categories
Expand omni-channel presence from both own and third channels
Enhance Lulu app experience
New strategic partnerships
Expand coverage of Loyalty program