Скачать или смотреть Building Pet Care Brands That Last — with Julie Nelson, Former Petco Executive & CPG Mentor

In this episode, we sit down with Julie Nelson — former Petco executive and CPG mentor — to unpack the biggest lessons from 25+ years in the pet industry. From leading Petco’s $1.5B dog care business to helping early-stage founders through SKU Accelerator, Julie has seen what makes brands thrive — and what makes them fail.

🐾 In this episode:
The #1 mistake early-stage founders make (“shiny object syndrome”)

How to build a clear channel strategy that keeps you focused

Why TikTok Shop is transforming pet product discovery

How to scale from local markets to national success

The role of AI in innovation and product feedback

What founders get right (and wrong) when raising capital

The kind of founders investors — and mentors — love to back

💡 Whether you’re building in pet care, CPG, or D2C, this conversation is packed with real insights, practical advice, and stories from inside the industry.

🎙️ Hosted by: Akhil Nair, Founder & CEO of Xena Intelligence
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