Скачать или смотреть The Great Divergence: A Strategic Analysis of Marketing Philosophy & Execution in Western and Chine

Are you ready to unlock growth in the world’s most dynamic and complex consumer market? China's digital landscape operates as a seamless, high-frequency super-app ecosystem (WeChat, Douyin, Xiaohongshu) that drives unparalleled engagement and conversion rates. This video preview shares the key findings from our in-depth PPT.

What you will gain from this deep dive:

1. High-Velocity Conversion: Understand how Live Commerce has become mainstream in China, making shopping an immersive entertainment and community experience. This approach yields conversion rates up to ten times higher than conventional e-commerce.

2. Influence Economy: Learn why 74% of Chinese consumers make purchase decisions based on influencer recommendations (compared to 30% globally). Discover how to strategically combine KOLs (for reach) and KOCs (for authenticity/trust) to drive sustainable growth.

3. Localized Content Agility: Chinese consumers are highly responsive to trends. Successful brands must create high-frequency, localized content and utilize major shopping festivals (like 11.11 and 6.18) for high-impact conversions.

Watch the full video now to shift your focus from Western search-driven models to China's content-driven, efficient flow within the ecosystem.

#China digital marketing #Live Commerce #Douyin #Xiaohongshu #KOL #KOC #PIPL compliance #e-commerce China #Western brands in China