Meta and Google Analytics Attribution Models Explained! Marketers MUST Understand This!

If you have been running online advertising and trying to track results in GA4, you probably have a variety of questions:

1. How does GA4 attribute a conversion?
2. Why does Meta's data always look different, even when I use URL parameters/UTM codes?
3. Why does GA4 assign sales from Meta to direct, or SEO traffic?

All of this will be explained, and more, in this video.

This is simply vital for digital marketers to understand, so if you're running advertising, and tracking data using GA4... spare 5 minutes and save yourself a career of confusion.

00:22 Meta Attribution Explained
01:07 GA4 Attribution Explained
02:20 Examples to help you understand
04:43 Why GA4 will always under report conversions from Meta

Connect with Jamie here:

  / jamie-stenton-023732bb