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P is for PPC (Pay-Per-Click Advertising) | Beyond the Click – Episode 56

PPC can take you from invisible to top of Google in the space of an afternoon – but is it still worth the cost?

In this episode of Beyond the Click, Jason explores the pros and cons of PPC (Pay-Per-Click) advertising. From the instant visibility and laser-targeted reach to the rising costs and growing doubts about its effectiveness, we break down what businesses need to know before putting all their marketing budget into paid search.

🟢 When does PPC work best?
⚠️ Why is it getting more expensive?
❌ Should it ever be your only strategy?

Plus, a couple of PPC-related jokes you probably weren’t expecting.