Скачать или смотреть Anatomy of an Offer That Converts | Build with the CEO

Anatomy of an Offer That Converts | Build with the CEO

Most coaching offers lead with the wrong thing. Features, deliverables, what's included - and coaches wonder why people aren't jumping to say yes.
Offers that convert are built backwards. Start with the transformation, end with the features.

In this episode:

The backwards build framework (why features should come last)
The 5 components of a converting offer in exact order
Pricing psychology - how to charge for transformation, not your time
Why a great offer poorly presented still won't convert

Real examples from Functional Fitness on what actually works

Episode 2 of our February Offers & Conversions series. If you missed Episode 1 on understanding your customer's real pain, go watch that first - it sets up everything we're covering today.

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