Скачать или смотреть Post–Black Friday 2025 Breakdown: Channel, Industry, & CAC Trends for Brands | Northbeam

Black Friday and Cyber Week 2025 is over, so what actually worked?

In this session, Northbeam’s Jack Browning (Senior Content Strategist) and Brayden Cruz (Media Strategist, Partnerships) unpack fresh BFCM data across channels, industries, and brand sizes to help you turn Q4 learnings into 2026 growth.

You’ll learn:

What really happened over BFCM 2025: Cyber Week performance vs. 2024, including YoY changes in spend, revenue, MER, and first-time CAC
Day-by-day performance patterns
How Saturday “softness” and Cyber Monday re-acceleration should influence next year’s pacing strategy
Meta & Google’s continued dominance—and where TikTok, Pinterest, and YouTube are gaining or holding share
Why YouTube’s lower CPMs but higher revenue point to attribution + conversion-lag issues, not channel weakness
Industry & company-size breakouts

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Northbeam is a universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing – and how to scale it. We combine first-party data collection with proprietary machine learning models to create reports you can trust to confidently scale your business. Book a demo at https://www.northbeam.io/request-a-demo