Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print in the traditional media landscape, buying for tourism clients, and current trends in the TV/Streaming landscape.
"You're already investing in traditional media- do it right and invest enough so it is profitable. Even if you are investing but it's a smaller amount and your frequency is low, I don't think it's going to benefit you like you would want it to. So choose one if you have to, but do it right" - Sasha Jackson on planning good media buys.
Destination Marketing Podcast Website: https://destinationmarketingpodcast.com/
Episode Link + Full Transcript: https://destinationmarketingpodcast.c...
Transcript:
Adam Stoker: Welcome again, everybody, to another episode of the Destination Marketing Podcast. I'm your host, Adam Stoker. I'm excited to have you with us today. Before we dive into today's episode, just a reminder for everybody of two things. One, we have posted in the last week, so much content related to previous episodes, especially from our friend John Ricks at Nebraska Tourism, that it will be really valuable for you. So if you haven't yet joined Destination Marketers, I think now's the time to go in, request to be added. We'll verify that you're in the tourism industry and then you get access to a lot of the content that we talk about here on the show. So go do that.
The other thing that I want to remind everybody of is how important reviews are for us to continue to be found, continue to climb up the charts and expand our listener base as we have. We hit 7,500 downloads this past week and that's a lot considering that we just started in April and we only focus on destination marketers. So pretty exciting to have listeners all over the world. Appreciate you guys following us and listening to us and we'll dive into today's episode. Today we have a great guest. She is someone that I have known for a long time and she works with me here at Relic. Her name is Sasha Jackson and she is our Media Director here at the agency. Sasha, welcome to the show.
Sasha Jackson: Thank you so much. He has 7,500 downloads. No pressure or anything.
Adam Stoker: Yeah, you better keep it going. We got to keep that trend line moving in the right direction.
Sasha Jackson: I'll do my best.
Adam Stoker: Now I wanted to have Sasha on, and we'll dive into this after we ask her our standard questions, but traditional media is something that everybody, well, almost everybody, has to deal with and evaluate and there's so many different options out there. I want to give you the tools today to be able to execute some of those buys or at least evaluate if you're making good decisions on your media buys. But first of all, Sasha, I'm getting ahead of myself. What is your dream destination? You're a well-traveled person, so where haven't you been?
Sasha Jackson: Semi well-traveled. I really would love to go to the Maldives. I've spent a lot of time looking at those pictures. A little pricey.
Adam Stoker: The bungalows over the water?
Sasha Jackson: Yes. And I mean, having had a baby this year, any relaxation time seems like precious time. So, that seems like my ideal vacation right now.
Adam Stoker: I follow this Instagram account called Honeymoon Reviews and 90% of the pictures are of the Maldives. Maldives, Maldives?
Sasha Jackson: I don't know.
Adam Stoker: Anyways, great place regardless of how you say it. I would love to go. I think that's great. Nobody's talked about that as their dream destination here yet, but man would love to go. Alright.
Sasha Jackson: Yeah.
Adam Stoker: Favorite place you've ever been?
Sasha Jackson: Just one? Probably Florence, Italy. Love Florence.
Adam Stoker: And that was last year?
Sasha Jackson: Oh, you're going to make me remember it?
Adam Stoker: Either last year or two years ago.
Sasha Jackson: Yeah, I think two years ago.
Adam Stoker: Okay.
Sasha Jackson: Two years ago. It's going fast. But charming place, love the food, did a little Vespa
tour, super fun. So beautiful. I mean, it's Italy, but love Florence.
Adam Stoker: So you love the food. What did you have?
Sasha Jackson: Oh, the first thing that pops to mind is gelato. We had a lot of real meals too, but my favorite was gelato. We ate this one shop three or four times while we were there.
Adam Stoker: Really?
Sasha Jackson: Yeah.
Adam Stoker: Name of the shop. Do you remember?
Sasha Jackson: No, it's Italian and it escapes me, but it's in pictures.
Adam Stoker: Okay.
Sasha Jackson: So if we need to reference it, we can pull those out.
Adam Stoker: Okay. Maybe we'll throw a picture in the Destination Marketers Group.
Sasha Jackson: Yeah. We totally can. Yes.
Continue at: https://destinationmarketingpodcast.c...
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