Скачать или смотреть Product Customization: From "Endless Aisle" to "My Aisle" - Bradley Simms | Meet Magento PH 2025

Customization is no longer a differentiator but now an expectation. In this session from Meet Magento Philippines 2025, Bradley Simms breaks down the massive shift in consumer behavior toward personalized products and explains why brands that fail to deliver intuitive customization experiences are losing customers before checkout.

With 25–30% of shoppers actively seeking customized products, this talk explores how guided UX, real-time previews, and confidence-driven design can dramatically reduce cart abandonment, increase perceived value, and build long-term loyalty.

What this talk covers:
• Why the product customization market is projected to grow 91% by 2033
• Where most customization journeys fail—and why customers abandon carts
• The importance of real-time previews and logic-driven configuration
• The IKEA Effect: why customers pay up to 63% more for products they help create
• Why customization is now a baseline expectation, not a differentiator
• The limits of plugins and bespoke builds for scaling customization
• Moving toward platform-based solutions built for ambitious brands
• How industries from fashion to furniture are winning with personalization

If you’re building for modern eCommerce customers, this session shows how to move from endless choice to confident purchase decisions.

Speaker Background – Bradley Simms:
Bradley Simms represents Builda and DevTeam, specializing in product customization technology for eCommerce brands. His work focuses on enabling merchants to give customers creative control through intuitive, guided experiences while maintaining robust logic, accuracy, and operational control behind the scenes.
LinkedIn:   / bradley-simms-53315b61  

Timestamps:
00:00 – Introduction & First Stage Appearance
00:34 – The Market Shift: 91% Growth Projection
01:14 – Why Modern Customization Journeys Fail
02:09 – What Customers Really Want: Confidence & Connection
03:22 – Customization as an Expectation
04:03 – The IKEA Effect & Value of Creation
04:44 – Bespoke Builds vs Plugins vs Platforms
05:32 – Introducing Builda: Empowered Customization
06:20 – A Mission to Be the Merchandiser’s Best Friend
07:03 – Final Thoughts: The Future of Customer-Built Commerce

👉 Learn more about Meet Magento Philippines: https://www.meetmagento.ph/
👉 Explore DevTeam’s Magento & eCommerce services: https://www.devteam.com/
👉 Explore Builda’s customization platform: https://builda.io/
👉 Subscribe for more Magento & eCommerce insights:    / @devteamoutsourcing