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👩🏻‍💻 The Values Are the Experience
These days, most organizations are at least intellectually convinced that the user experience matters to the bottom line. What most people don’t yet understand is that a user experience isn’t crafted from pixels, content, CSS, or even a friendly call center agent. Every aspect of an experience—whether it’s mediated by technology or by human employees—is really built from the shared values of the organization. We can either find ourselves becoming victims of those values… or we can learn how to get the most out of them.

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About Kim Goodwin
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Kim Goodwin is the bestselling author of Designing for the Digital Age. Kim has spent over 20 years in UX, both consulting and in-house. She’s currently serving as VP of Product and User Experience at PatientsLikeMe, where her team guides the development of a social network and decision-support tools for seriously ill patients, as well as tools for medical researchers to engage with patients and learn from their shared medical data. Kim also continues to help other organizations build their internal design capabilities through coaching and organizational change management.

Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper U design curriculum.

Kim has led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. She speaks and teaches regularly at UX conferences around the world. Kim is based near San Francisco, she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in places with no Internet access.

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About Front Conference Zurich: Where design meets technology.

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Designers and developers share a common mission - to create amazing experiences. But it's not always easy for these two tribes to communicate. To bridge the gap between design and technology, we created the Front Conference in 2011.

To create great digital products, we rely on each other: designers on developers and developers on designers. That's why we came up with the idea of a conference for everyone involved in the design and implementation of a front end.

By staying at the forefront of both design and technology, we've grown to become the largest web conference in Switzerland. Our interests have broadened to reflect the increasing maturity of the industry. We now cover management topics such as design leadership, tech governance and UX strategy.

Our attendees range from juniors to managers, and we attract key speakers to come to Zurich and share their knowledge in talks and workshops.

The conference has become a place to learn and network, and we have many loyal professionals who come back every year.