Скачать или смотреть ChatGPT DECODED! How AI Search works | David Konitzny, PO Organic Search @ KKP | Masters of Search

📌 ChatGPT Product Intent Parser from Kosch Klink Performance: https://docs.google.com/spreadsheets/...

David Konitzny has probably spent 100+ hours figuring out how AI Search really works. While most SEO professionals are still guessing about AI search, David has been reverse-engineering the actual systems.

As Product Owner Organic Search @ KKP (Kosch Klink Performance GmbH), he's not just theorizing but dissecting Google's and ChatGPT's code, extracting internal AI prompts, and analyzing real performance data.

This is the guy who:
Analyzed Google's "folsrch" system and mapped out how AI Overviews are actually built
Figured out how to extract Gemini's internal search prompts
Analyzed thousands of AI Overview impacts with hard data
Debunked the biggest myths about AI search optimization

When someone spends most of their days literally looking under the hood of AI search systems, you should tune in.

We'll dive deep into:
→ How AI Overviews really work (the technical breakdown)
→ How LLMs actually perform live search
→ What query fan-out means and why it matters
→ The uncomfortable truths about AI search optimization
→ What this means for your SEO strategy moving forward

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▶ Timestamps ⌛
00:00 – Introduction to Masters of Search series
01:19 – David Konitzny introduction and KKP background
02:08 – KKP's focus on financial sector clients
04:43 – Impact of AI overviews on client traffic
07:22 – Business KPIs vs clicks: the new metrics
09:58 – Market share strategy in declining traffic
11:18 – Google vs LLMs: competition and user adoption
15:23 – AI mode as Google's future default search
21:03 – Should publishers block AI crawlers?
27:05 – When AI chatbots perform live searches
31:36 – How LLMs actually search the web
33:35 – Live demonstration: analyzing ChatGPT search queries
41:24 – Hidden layer of product searches revealed
48:41 – Optimization recommendations for AI search
55:44 – Q&A: LLMs.txt files explained
59:34 – Switching from keywords to prompts strategy
1:05:14 – FAQ importance in AI overviews
1:07:56 – Final advice: optimize for AI search

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▶ Let's connect! 🔗
Niklas on LinkedIn:   / niklas-buschner  
Radyant on LinkedIn:   / radyant  
David on LinkedIn:   / davidkonitzny  
KKP on LinkedIn:   / koschklinkperformance