Bad Bunny, Messiah & Ozuna Are Making Latin Trap Music The Hottest New Sound

There’s no question that Luis Fonsi and Daddy Yankee’s “Despacito” ruled summer 2017 and Colombian reggaeton singer J Balvin saw his song “Mi Gente” rise to the No. 1 spot on Spotify’s Global Top 50 playlist in August. Meanwhile, a new subgenre called Latin trap—which is built on the sound of Southern U.S. trap music—is gaining traction fast on both Spotify and YouTube. It’s led by the ascension of Bad Bunny, whose “Soy Peor” has over 300 million views on YouTube and 75 million streams on Spotify. Check out the Genius video above that highlights some of the rising stars in Latin Trap.

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