Lasers! Gas! Water-Proof Pants! How Levi Strauss & Co. Keeps Improving Jeans

Описание к видео Lasers! Gas! Water-Proof Pants! How Levi Strauss & Co. Keeps Improving Jeans

It's not easy to innovate a product founded on simplicity. But at a San Francisco lab, the venerable denim company is doing just that.

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http://www.fastcompany.com/3043291/la...

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