TRANSCRIPT: David Brower: Here's part two with our interview with Brian Bergford. Well, it has to be, I would think, a couple of things. One, it has to be organic, and number two, they have to shake a bit of fear just to raise their hand. All of a sudden, "Uh-oh, I raised my hand, I've got skin in the game. Now what am I going to do?"
Brian Bergford: Precisely. And it really does. I think for ... I'm going to obviously generalize here, but for guys in particular as a group, not every individual obviously, but as a group, that can be a little bit of a tough thing because when we're doing that, it takes a certain amount of strength to say, "I'm going to humble myself in this situation and look for coaching because my mission is more important that my ego or trying to keep that intact." And recognizing that the most elite performers in the world all have mentors and coaches, "Hey, I maybe should have that as well, particularly if I want to kick it into high gear."
David Brower: Well I'm wondering too, when you help people kick things into high gear and they start to accelerate their growth personally and professionally, I'm thinking they've got to be able to accept some balance along the way, too, right?
Brian Bergford: Yeah. And give me a little bit more about how you're thinking.
David Brower: If you have a high gear professional life, you're competitive in some kind of athletic competition, somewhere along the line, your family has to take equal parts in that, your personal life to go fishing with your uncle has to take a piece of that, you know what I'm saying?
Brian Bergford: Yeah, and I'm really glad you brought that up because it's not something ... not necessarily a question that gets asked a lot, and to me, it's very obvious in a way that if you have a hard charging individual that has an engine that revs pretty high, finding that balance if you will, I tend to like the concept of work/life integration because I think balance is a little bit ... the day and age we live in, to call it balance to me is outdated even though I used that terminology until, frankly, very recently. Because everybody has a different balance point depending on their family situation, but also personally, I have never, ever personally been guilty, ever, of pushing so hard and not taking time ... no, I'm being facetious of course because I've been very guilty of that. It's just the way some of us are wired, and it's not healthy.
Brian Bergford: We have to take the time. Every time I have gotten into a place where I wasn't practicing certain disciplines in my life, whether it be meditation, different spiritual disciplines, anything to kind of reconnect with yourself and slow down, and to replenish, and to serve the people around you and make sure that you're not getting so far one way that the teeter totter is just so out of whack, we've got to keep things in perspective, and I think that's one of the most challenging things, and to have somebody looking from the outside ... it's the same way for me, I'm so in my life and what I'm doing that it's easier for my coaches to see something that's going on with me because I've got blind spots just like everybody else.
David Brower: Sure, but you obviously model what you do. You're in the spotlight not reluctantly, you're in the spotlight because you want to be, and you want to train these people, you want to bring these people along, you want to pay it forward actually, I would say, from all the experiences that you have been through, and to be able to model that with people and be authentic about that, that's a rare opportunity that not a lot of people get, and hopefully, I would think that the people that come to you pick up on that, and that's probably one of the attractions.
Brian Bergford: Absolutely, and it's a great thing for me as well because if I'm speaking with a client, I have moments occasionally where I tell them something, and I'm like, "Ugh, I haven't been doing that this week." I'm talking about this, and then I have to kind of call myself out and own up to that fact, but it's great because when I'm teaching other people, there's such a cadence to that that it keeps me very honest and grounded in that, and it helps me as well, it's a gift to me as...
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