3 SEO Trends For Staying On Top Of Search In 2020 | Digital Marketing News 2020

Today we are sharing - 3 SEO Trends For Staying On Top Of Search In 2020.

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1. BERT: Bidirectional Encoder Representations from Transformer

BERT improves how the search engine understands language and breaks down queries.

BERT allows Google to match queries with more accurate and relevant results.

The algorithm is particularly helpful for breaking down the conversational language queries because of its ability to understand the nuances of the questions.

How do you optimize for BERT?

The answer is: you don’t.

It's advice is to focus on crafting better content.

BERT’s advanced language processing capability improves featured snippets, making sure that position zero is occupied by the result that directly answers the query.

2. Zero-Click Searches: Quick Answers For Impatient Consumers

In June 2019, almost 55% of all Google searches yielded zero clicks. This means that most users found the answers, they needed on the results page, so they didn't have to visit different websites.

Although this trend opposes, your goal of driving more website traffic, your brand can still benefit from zero-click search optimization.

How do you win zero-click searches?

The best way to optimize for zero-click searches is to win featured snippets.

Do this by implementing structured data on your website. It’s a standardized format used to label, and organize the information in your webpages.

*Note:- Structured data doesn’t directly improve your search rankings, but it does have SEO benefits. It makes your website more readable for search engines, helping the crawlers break it down faster.

3. Video For SEO: Fast, Engaging, Impactful Content

Google loves videos, and so do users. And with YouTube being the second biggest search engine, not using videos for your content strategy, could lead to lost sales opportunities.

How do you optimize your videos for search?

Apart from having well-directed, engaging videos, don’t forget about the SEO aspect of your media content.

YouTube automatically adds closed captions for all videos, but they’re not always accurate.

Web crawlers are still text-based, so you have to leverage the caption feature as much as you can.

SEO isn’t a one-time investment; it’s an ongoing process of improving, content based on the updates in Google algorithms.

Hope this information helps you in anyway. Having some questions, query, or suggestions, please feel free to comment below.

Reference: https://www.forbes.com/sites/forbesag...

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