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𝐈 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 ♥ distinction ♥ 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐬𝐲𝐥𝐥𝐚𝐛𝐮𝐬.

🟥 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨, 1️⃣ 𝐭𝐡𝐞 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀, 2️⃣ 𝘀𝘂𝗴𝗴𝗲𝘀𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗶𝗻𝗴 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 𝐚𝐧𝐝 3️⃣ 𝗲𝘅𝗮𝗺𝗶𝗻𝗲𝗿 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐞𝐝 𝐢𝐧 𝐝𝐞𝐭𝐚𝐢𝐥𝐬.

🟩 𝐀𝐥𝐬𝐨, 4️⃣ 𝗰𝗼𝗺𝗺𝗼𝗻 𝗲𝗿𝗿𝗼𝗿𝘀, 5️⃣ 𝗵𝗼𝘁 𝘁𝗼𝗽𝗶𝗰𝘀 𝐚𝐧𝐝 6️⃣ 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝘆𝗽𝗲𝘀 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐞𝐝.

🟨 𝐋𝐚𝐬𝐭, 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐝𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 7️⃣ 𝗾𝘂𝗶𝗰𝗸 𝗻𝗼𝘁𝗲, 𝐰𝐡𝐢𝐜𝐡 𝐡𝐞𝐥𝐩𝐞𝐝 𝐦𝐞 𝐭𝐨 𝐨𝐛𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐠𝐫𝐚𝐝𝐞

𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐭𝐨𝐩𝐢𝐜𝐬/𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐥𝐞𝐚𝐯𝐞 𝐚 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈 𝐰𝐢𝐥𝐥 𝐦𝐚𝐤𝐞 𝐜𝐨𝐫𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨𝐬.

Ⓢⓨⓛⓛⓐⓑⓤⓢ： LCCI Level 2 Certificate in Copywriting and Content for Marketing

Q͓̽u͓̽e͓̽s͓̽t͓̽i͓̽o͓̽n͓̽s͓̽/͓̽ ͓̽t͓̽o͓̽p͓̽i͓̽c͓̽s͓̽ ͓̽c͓̽o͓̽v͓̽e͓̽r͓̽e͓̽d͓̽:͓̽

Q4 Brief:
Purpose To give information to parents to help discourage the consumption of products that contain high levels of sugar Type of content Information on a website produced by a children’s charity Target audience For parents of young children

Copy:
Discouraging sugar consumption
Keeping children’s sugar consumption down
The consumption of excessive sugar will impact on children’s health. High sugar levels will damage teeth, cause obesity and behavioural problems. There are methods used to reduce sugar consumption, such as tax on sugar, advertisements to highlight the benefits of reducing
sugar consumption, tips on how to substitute from high sugar to low sugar and healthier alternatives. Make sure your child eats less sugar and encourage these healthier alternatives.
4 (a) Discuss the elements used in the copy to meet the brief.

Copy: Help to Rehome is an animal charity that takes in animals who are unwanted by their owners. Each animal gets a health check on arrival. Any medications that are needed are given but they will only be rehomed if the medication treats the problem successfully. Visitors can visit Help to Rehome and can select the animal they would like. Someone from the animal charity will visit the home and check that it is suitable. When the home and pet are a match, a care plan is developed to ensure the pet gets the best possible care. Only when this care plan is signed can the animal be taken home.

Brief:
| Purpose Instructions for how to adopt a pet from Help to Rehome |
| Information | How to adopt a pet with Help to Rehome |
| Target audience | Anyone wishing to adopt a pet |
| Tone of voice Directive, clear |
| Style | Technical writing |

5 Using only the information in the copy and the brief, create five step-by-step instructions for adopting a pet from Help to Rehome. You should use the space below for rough work to draft your answer. You must write your final answer in the space on page 13. (6)

Purpose Bamboo furniture advertisement
Media Magazine advertisement
Product New ‘sustainable’ bamboo furniture range
Brand Sustainable Bamboo - a furniture manufacturer |
USPs + The bamboo is sustainable meaning that for every bamboo used
at least three new bamboo trees are planted
Bamboo furniture is all handcrafted
No machinery is used in the production process
Target audience + Families
Those concerned about the environment
High income households
Tone of voice Formal, objective and knowledgeable
Price range Expensive
Availability Book online

Q6b (b) Using the brief, create the copy for the magazine advertisement.

𝙋𝙡𝙚𝙖𝙨𝙚 𝙨𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙞𝙛 𝙮𝙤𝙪 𝙬𝙤𝙪𝙡𝙙 𝙡𝙞𝙠𝙚 𝙩𝙤 𝙧𝙚𝙘𝙚𝙞𝙫𝙚 𝙩𝙝𝙚 𝙡𝙖𝙩𝙚𝙨𝙩 𝙚𝙭𝙖𝙢𝙞𝙣𝙖𝙩𝙞𝙤𝙣 𝙥𝙖𝙥𝙚𝙧 𝙖𝙣𝙖𝙡𝙮𝙨𝙞𝙨.

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