“十元店”名创优品在纽交所上市，开盘即涨！短短七年，它何以成为中国品牌生活类杂货铺的代言人？其商业逻辑经得起推敲吗？叶国富是否靠“盗取”别人的致富梦来成就自己的财富梦？“全球万店”的战略底气从何而来？

深谙人性和博弈的商人叶国富瞄准的是那些既不费脑力，也不费体力即可实现财富滚雪球的人群，以及通过海外开店实现投资移民的人群。

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