Скачать или смотреть When Do Voters Use The Likeability Shortcut?

Ever wondered how much a candidate's likability truly sways voters? This video dives into the psychology behind political preferences, exploring the 'likeability shortcut' and when it becomes a dominant factor in electoral decisions.

Discover the key insights into voter behavior:
► Explore the concept of the 'likeability shortcut' in political decision-making.
► Understand the circumstances under which a candidate's personality can outweigh policy positions.
► Uncover the psychological biases that influence voter perception and choices.
► Learn how candidates leverage their personal appeal to connect with the electorate.


#VoterBehavior, #PoliticalPsychology, #Elections, #Politics, #USPolitics