Скачать или смотреть Webinar series: Author Marketing in China – Why Baidu is Key for Publishing Success

When it comes to online search in China, Baidu dominates. But how can publishers use Baidu search and ads to reach authors, promote research, and boost visibility?

In this webinar series, Andrew Smith, Our Product and Marketing Director, shares expert insights on making Baidu a core part of your China marketing strategy.

▶️ Watch to explore:
🔍 Why Baidu is the go-to search engine in China
📈 How Baidu search works and what it means for research discoverability
💰 Opportunities for publishers through Baidu advertising
💡 Practical tips to optimise content and campaigns for Chinese audiences

Whether you’re in academic publishing, communications, or marketing, this session will help you understand how Baidu can drive author engagement and publishing success in China.

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#APAC