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Media Buyer Training – How to Optimize Facebook Lead Forms for High-Quality Leads

At Acceleration Enterprises, our priority is not just generating leads — but generating high-quality leads for our clients. That’s why we launch ads using high-friction lead forms with SMS verification, conditional logic, and high-intent settings.

In this training, you’ll learn:
✅ Why we start with high-friction lead forms to capture motivated leads
✅ How to analyze CTR (click-through rate) and form submission rate to decide what to optimize
✅ The priority order of form optimizations:
 1. Improve trust-building graphics (authentic images + real reviews)
 2. Remove unnecessary conditional logic questions
 3. Adjust SMS verification and intent settings last
✅ How to collaborate with CSRs to request updated graphics and form changes
✅ Why trust-building design is more powerful than AI-generated stock images
✅ How to name and track form versions (AE/HI/CL + date) for clarity
✅ The long-term process of improving submission rates while maintaining lead quality

By applying these principles, you’ll consistently improve lead form performance, increase submission rates, and deliver better ROI for clients.