Скачать или смотреть When Domino’s Promised Free Pizza for Life… And Everything Went Wrong

In 2018, Domino’s Pizza Russia launched a bold challenge:
Get the Domino’s logo tattooed on your body… and receive free pizza for the next 100 years.

What happened next quickly spiraled out of control.

Within hours, tattoo studios across Russia were flooded.
People lined up for permanent tattoos, hoping to secure a lifetime supply of pizza.
Social media exploded with photos of freshly inked Domino’s logos.
The campaign went viral faster than anyone expected.

But the numbers didn’t add up.

As hundreds of people joined in, Domino’s panicked — the cost of the promotion became unmanageable. Within days, they shut the campaign down early and announced that only the first 350 participants would receive the promised free pizzas.

Everyone else was left with a permanent tattoo… and no reward.

This documentary-style video reveals the full story:
🍕 The marketing stunt behind the offer
🍕 Why the campaign blew up overnight
🍕 How Domino’s reacted when things went out of control
🍕 What happened to the people who got the tattoo
🍕 And the deeper psychology behind viral “free reward” challenges

A real event.
A real corporate disaster.
A lesson in how quickly a marketing idea can turn into chaos.


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🔗 Sources (Publicly Reported Events)

– Euronews: Domino’s ends free pizza tattoo campaign early
– Vox: Why people got the Domino’s tattoo
– Archived Domino’s Russia social media posts (2018)
– Multiple 2018 news reports from global outlets


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