Скачать или смотреть How to Use AB Testing & Sales KPI's to improve your Sales Performance

This lesson is all about helping you shift from guessing to knowing. A/B testing, whether you're tweaking subject lines, changing call openers, or experimenting with voicemail timing, gives you real-time feedback on what works best. And when paired with consistent KPI tracking, it becomes a feedback loop that fuels smarter decisions and better results.

We’re not talking about overcomplicating things or needing a data science degree. You don’t need to be in marketing or operations to test what you send or track how it performs. All it takes is a simple mindset shift: treat your outbound activity like an experiment. One that helps you continuously improve, cut out wasted effort, and find messaging that actually lands.

By the end of this lesson, you’ll know how to:

Run simple A/B tests in your daily outreach, without fancy tools

Track the right KPIs (open rate, reply rate, connect rate) to know what’s working

Make small data-driven changes that lead to big performance lifts

Avoid common mistakes like testing too many variables or drawing early conclusions

If you want to sharpen your messaging, increase your reply rates, and become the kind of rep who consistently books more meetings, learning to test and track effectively is a must.

Let’s get into it.