Скачать или смотреть Breaking the Stigma: Fundraising and Hope in Lung Cancer Research with Natalie Reilly-Finch

What does it really take to raise money for a cause that many people misunderstand?

In this conversation, Natalie Reilly-Finch, the Vice President of Growth at the Lung Cancer Research Foundation (LCRF), shares the real challenges behind fundraising for lung cancer research and the responsibility that comes with it. She has been working in fundraising since she was 18 and now leads LCRF's growth efforts. She explains that LCRF is the largest private funder of lung cancer research, helping to close the gap left by limited federal funding. Natalie is deeply committed to changing public perception and supporting everyone affected by lung cancer.

During the discussion, Natalie addresses the stigma surrounding lung cancer, especially the belief that it only affects smokers or that it is not a woman's disease. She explains how fundraisers must create urgency without making people feel blamed or judged. She also talks about understanding donor motivations, listening carefully, and using data to build strong connections. Through personal stories and practical advice, Natalie highlights the importance of empathy and flexibility while continuing the fight for a cure.


In this episode, you will be able to:
Understand the stigma surrounding lung cancer and how it impacts fundraising efforts.
Recognize the importance of balancing urgency with hope in cause-based messaging.
Learn how to communicate about sensitive issues without blaming or shaming affected communities.
Discover how donor segmentation and data can improve fundraising effectiveness.
Gain insights into identifying and aligning with a donor's deeper motivations.



Highlights :

[03:50] Challenges of Fundraising for Lung Cancer
[06:34] Balancing Awareness and Sensitivity
[10:10] Strategies for Effective Fundraising
[13:20] Navigating Donor Expectations
[20:46] Advice for New Fundraisers


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Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.

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