Скачать или смотреть Productized Webinar #5: Why Your Product Decisions Don’t Get Exec Buy-In with Phil Hornby

​Struggling to get your product initiatives taken seriously at the exec table? You’re not alone. In this practical and fast-paced session, you’ll learn how to connect your product bets to the metrics that matter most to the business—without needing to become a CFO.

​What You’ll Learn:
​- Why your product initiatives get sidelined (and how to fix it)
​- The minimum viable finance skills every product person should know
​- How to frame product priorities in commercial terms—quickly and credibly

​Who Should Watch It:
​- Product Managers and Product Owners who want to build trust and influence with leadership
​- Heads of Product and Group PMs scaling their strategic toolkit
​- Designers, Engineers, or Founders who want to sharpen their business lens


​About Phil Hornby (Product Strategist & Innovator):

​Hosted by Phil Hornby, seasoned product coach, former Head of Product, and founder of for product people. Phil has trained 1000+ product people and helped scale product orgs from the inside. He brings a no-BS, straight-talking approach to making business thinking accessible for product professionals.

​Join Phil Hornby and an inspiring lineup of speakers this October at Productized Conference 2025.

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