Скачать или смотреть Rhode Brand Teardown: How to Build a $100M Brand in the "New" Creator Economy

How did Rhode go from a celebrity launch to a $1B powerhouse in record time? 🚀 In this Rhode Brand Teardown, we deconstruct the exact marketing playbook Hailey Bieber used to dominate the DTC skincare market. It wasn't just "celebrity luck"—it was a masterclass in product focus, viral engineering, and high-margin business strategy. Whether you're an eCommerce founder or a marketer, this video reveals how to replicate Rhode’s $100M+ growth strategy for your own brand.

🎁 FREE RESOURCE: Download the Rhode-inspired high-converting checkout template here: 👉 https://app.funnelish.com/share-funne...

⏱️ THE RHODE PLAYBOOK (Timestamps):
00:00 – The $1B Teardown: Why Rhode is winning the "Skincare War"
00:45 – The Power of Less: Why a small product catalog scales faster
01:40 – Viral Engineering: The "Phone Case" strategy explained
02:45 – UGC & Influencer Seeding: How to get millions in free reach
03:35 – Pricing Psychology: How Rhode maintains premium margins
04:05 – Mastering the Waitlist: Building "Artificial Scarcity"
04:40 – Conversion Rate Optimization (CRO) & Checkout secrets
05:25 – Customer Retention: Turning one-time buyers into superfans
06:05 – Key Takeaways + Your Free Checkout Template

📈 What You’ll Learn in Ep. 1:
In this series, we break down the unit economics and psychological triggers of the world's fastest-growing brands. Today, we’re looking at:

The "Hero Product" Framework: Why Rhode didn't launch 50 products at once.

AOV Secrets: How they use accessories to boost order value.

GTM Strategy: The 2026 blueprint for launching a brand that sells out in minutes.

About this channel: We provide deep-dive brand teardowns for entrepreneurs, DTC founders, and digital marketers who want to scale their businesses using data-backed strategies.

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