Скачать или смотреть Unlocking B2C Ad Channels for B2B Marketers: Precision Targeting & Next-Gen Measurement

B2B products deserve to be discovered — but today’s advertising stack was built for B2C.

Primer’s CEO and co-founder Keith Putnam-Delaney breaks down why most B2B teams struggle with scale, quality, and measurement across modern ad platforms. Channels like YouTube can drive volume but lack the targeting filters B2B marketers need, while LinkedIn and Search are becoming increasingly expensive and less effective. The real differentiator? Better targeting and better measurement.

Learn how Primer combines verified B2B data with high-match B2C identifiers to unlock accurate, scalable B2B targeting across channels not designed for it:

Why B2B targeting breaks on B2C ad platforms
Higher match rates with blended B2B + B2C data
ICP discovery using CRM win-rate analysis
Website visitor reveal before form fills
Conversion lift and causal impact measurement

B2B performance marketing isn’t dead — it’s evolving. Primer helps you target smarter, measure better, and finally make every advertising channel work for B2B. Try for free at sayprimer.com