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Online Reputation Management: How to Control Page 1 of Google with Entity Building

In this episode of Odys Podcast, Scott Keever, ranked as the #1 online reputation management expert, whose strategies have helped high-profile clients dominate search results and suppress negative content across the most competitive SERPs, reveals the advanced online reputation management tactics:

🛡️ Online Reputation Management Fundamentals:
• Why "Page 1 of Google is your modern day resume"
• How AI Overviews are changing online reputation management strategies
• The difference between suppressing negative articles on authoritative vs low-authority sites
• Why one negative article is enough to damage your reputation in LLMs
• 6-12 month timeline expectations for complete reputation repair

🔹 Entity Building & Consistency:
• How to create a personal website as your "entity hub"
• The importance of exact match domains for online reputation management
• Building consistent schema markup across all digital properties
• Using custom GPTs to maintain message consistency at scale
• Why social profile interconnection is critical for entity recognition

🔹 Content Suppression Strategies:
• The easiest way to push down negative articles (getting fresh content on the same site)
• How to identify which properties Google favors for different person/company types
• Using aged domains with clean backlink profiles for reputation management
• Ranking images to control visual search results
• Why Google rarely removes content even when legally warranted

🔹 Advanced Tactics:
• Creating multiple exact match domains for different search variations
• How to outrank negative content using traffic, backlinks, and positive signals
• The "best looking guy in Miami" case study: dominating an entire SERP
• Why black hat tactics can be studied for reputation management defense
• Proactive strategies vs reactive crisis management

🔹 Real-World Case Studies:
• The vengeful ex-husband case: 6 months of continuous negative content attacks
• How law firms refer clients after failing to get content removed
• Working with high-profile clients under NDAs
• Brand protection for individuals vs companies
• When to push content to page 2 vs page 10

What You'll Learn:
• How to conduct competitive SERP analysis to identify ranking opportunities
• The exact process for building entity consistency across 20+ platforms
• Why traditional link building differs from reputation management link strategies
• How to use AI and custom GPTs for scalable content creation
• When reputation management campaigns should continue beyond initial suppression
• The role of personal websites, schema markup, and social profiles in modern ORM
• How to handle reputation attacks from competitors, ex-partners, or vengeful individuals
• Why some negative content can't be removed and must be suppressed instead
This interview contains actionable online reputation management strategies you can implement immediately, whether you're protecting your own reputation or building an ORM service offering.

⏱️ Timestamps:
0:00 Introduction 0:36 Meet Scott Keever - #1 ORM Expert
2:20 People vs Companies: What's Harder to Manage?
3:22 Authority Sites Make ORM More Complex
5:35 "Best Looking Guy in Miami" Case Study
6:32 Page 1 of Google = Your Modern Day Resume
7:40 How AI Overviews Changed ORM Strategy
9:21 Adapting ORM Beyond Google (TikTok, Reddit)
10:26 Easiest Way to Push Down Negative Articles
11:30 Understanding Entity-Based Campaigns
12:50 Building Entity Consistency Across Platforms
14:00 One Negative Article Is Enough to Damage You
15:10 How to Rank Images for Reputation Management
16:43 Using Expired Domains for ORM
17:47 AI-Generated Content at Scale
19:00 Custom GPTs for Client Content Creation
20:32 Real Case Study: Vengeful Ex-Husband Attack
23:21 Why Google Won't Remove Content (Even Legally)
24:53 How Long Does ORM Take? (6-12 Months)
26:13 Industry Patterns in Reputation Attacks 27:23 Future of ORM: AI Overviews Dominance
27:47 Closing & Where to Follow Scott

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