Скачать или смотреть Rainmatter (Zerodha) investor explains- How to build a large protein company for India.

India's protein market is EXPLODING - from $1.5B today to $2B by 2030, yet 75% of Indians are still protein-deficient. This creates a massive opportunity for entrepreneurs and investors.

In this deep-dive, we break down India's $1.5 billion protein market and explore why over 100 startups have launched since 2020, with 90% of investment happening in just the last 2 years. We dive deep into winning strategies like "snackification" and why protein chocolates, wafers, and ready-to-drink beverages are dominating the market by aligning with Indian eating habits. We also examine the major challenges, including counterfeiting in this largely unbranded market, massive education gaps where 93% of Indians don't know their protein requirements, and critical supply chain realities that founders must navigate.

This analysis reveals critical insights for entrepreneurs seeking to solve real problems while building valuable companies, investors looking for high-growth opportunities in India's nutrition revolution, health professionals understanding market dynamics, and anyone interested in how innovative startups are tackling one of India's biggest health challenges.

Chapters:
0:00 - Introduction to the video
1:37 - India's Protein Market
4:04 - Opportunities for Entrepreneurs & Investors
7:30 - Challenges in the Protein Market