Скачать или смотреть 14 l Marketing Risk Management and Internal Factors

In this video, we focus on Marketing Risk Management and Internal Factors, exploring how internal risks can directly affect marketing performance, brand reputation, and campaign delivery.

You will learn:

What marketing risk management means and why internal risks are just as critical as external market risks

Key types of internal marketing risks, including:

Compliance risk (e.g. GDPR, advertising standards)

Ethical and reputational risk

Operational risk and organisational resilience

Financial and budget risk

Employee conduct and behaviour risk

How poor internal alignment or weak processes can turn into major marketing crises

Why ethical behaviour, governance, and internal controls protect long-term brand trust

The importance of resilience planning, including backup plans, clear roles, and crisis communication

How marketers can balance positive risk-taking with responsible, well-managed decision-making

Key takeaways and reflective activities to help marketing executives strengthen internal alignment, learning, and continuous improvement
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