The Stairway To Heaven is ArtyA's new magnum opus

When you’re a brand who has previously released lofty complications like tourbillons and minute repeaters, or experimented with futuristic case materials like colour-changing sapphire, it’s a bold move to name your new watch after Led Zeppelin’s magnum opus. It’s even bolder when that watch turns out to be a time-only movement housed in a stainless steel case. How can something which seems so bland on paper be considered that brand’s new flagship? Well, after 15 years of business, the ArtyA Purity Stairway To Heaven is an exercise in deceptive simplicity.

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https://www.artya.com/purity-stairway...

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Brand - ArtyA
Model - Purity Stairway To Heaven
Case Dimensions - 40mm (D)
Case Material - Stainless steel, ceramic
Water Resistance - 50 metres
Crystal(s) - Sapphire front and back
Dial - Open
Strap - Black rubber or calf leather strap, pin buckle
Movement - Purity Stairway To Heaven, collaboration with Télôs, manual winding
Power Reserve - 72 hours
Functions - Hours, minutes
Availability - Watches & Wonders Launch Edition limited to 10 pieces; subsequent limited edition limited to 99 pieces
Price - US$28,000 (steel), US$33,900 (ceramic)

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