手機 | 手機品牌台灣市佔率top5 | Datawiener

#市佔 #手機 #排名

🔊 手機 | 手機品牌台灣市佔率top5 | Datawiener
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什麼是市佔率？市場佔有率，也可稱作市場份額，是企業戰略管理和營銷學中的一個重要概念。其定義為某一時間，某一個公司的產品（或某一種產品），在同類產品市場銷售中占的比例或百分比。

市場占有率可以銷售金額或銷售產品數量來定量衡量。所謂同類市場需要根據具體情況定義；例如企業制定有針對性的營銷計劃時，可以只考慮其在特定地區市場、或某個層級市場等的占有率。

增加市場份額是企業最重要的目標之一。使用市場份額作為衡量業務績效的主要優勢在於它較少依賴於宏觀環境變量，如經濟狀況或稅收政策的變化。

市場占有率是判斷企業競爭水準的重要因素。在市場大小不變的情況下，市場占有率越高的公司其產品銷售量越大。同時由於規模經濟的作用，提高市場占有率也可能降低單位產品的成本、增加利潤率。
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Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.

"Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action."[1] Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured.

Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy.

In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability.
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📌 數據來源: https://gs.statcounter.com/vendor-mar...
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