Скачать или смотреть Adapting to AI-Driven Search: Kelley Myers on Aligning Social Strategy with SEO

In this episode of The SEO Insighter Podcast, Chris Raulf sits down with Kelley Myers, Head of Brand, Social, and Influencer at Autodesk, to explore how AI is reshaping search—and why aligning social strategy with SEO is now mission-critical for brands.

🎯 What You'll Learn:

✅ How social media activity influences search visibility
✅ Why authenticity and storytelling drive stronger rankings
✅ The SEO risks of ignoring in-platform tools like TikTok captions
✅ How brands like Autodesk approach B2B marketing from a human-first perspective
✅ What the future looks like for SEO, AI Overviews, and platform-driven content

🧠 Guest Spotlight:

Kelley Myers – Head of Brand, Social & Influencer at Autodesk
Kelley brings over two decades of experience building digital strategies for global brands including Microsoft, Starbucks, and Disney. She also teaches social media marketing and leadership at the University of Washington.
🔗 Connect with Kelley on LinkedIn: linkedin.com/in/kelleyrmyers
🔗 Starbucks Global Coffee Creator Role: about.starbucks.com/global-coffee-creator

🔍 Topics Covered:

✅ The intersection of SEO and social media in the AI era
✅ How Google ranks content from platforms like LinkedIn
✅ Why influencer marketing needs to be SEO-informed
✅ Organic vs paid social visibility (and how platforms treat brand accounts)
✅ Adapting digital strategy for a multi-platform, AI-driven future

📌 Resources & Links:
Boulder SEO Marketing: https://www.boulderseomarketing.com
Micro-SEO Strategies℠: https://www.boulderseomarketing.com/m...
Watch the AI + SEO Webinar Replay: https://www.youtube.com/live/8hWb1iMu...
Chris Raulf: https://www.chrisraulf.com

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