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The Journey of Flavor: Unpacking the Ownership Story of Eastern Condiments
From its humble beginnings in Kerala to becoming a major player in the spice market, Eastern Condiments has a rich history. But the ownership of this iconic brand has seen significant changes over the years, impacting its trajectory and future.

This video delves into the fascinating story behind the shifting hands of Eastern Condiments. We explore its founding by the Meeran family and its growth into a household name. The narrative then shifts to key developments, including the stake held by McCormick Ingredients and the major acquisition by Norwegian conglomerate Orkla, through its Indian subsidiary MTR Foods.

Discover the strategic reasons behind these changes, the impact on the brand, and the recent developments that suggest another potential shift in ownership with reports of interest from ITC. Join us as we trace the ownership journey of Eastern Condiments and understand the business decisions that have shaped this beloved food brand.

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