Скачать или смотреть What are Negative Keywords in Google Ads?

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About this video:
In Google Ads, negative keywords are words or phrases you add to your campaigns to stop your ads from showing for irrelevant searches. By using negative keywords, you can refine your targeting, avoid wasted clicks, and improve your campaign performance by reaching the most relevant audience.

In this video, you’ll learn exactly what negative keywords are, why they matter, and see real examples of how to use them effectively to save money and boost your Google Ads ROI.

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👋 If you’re new to the channel—hey, I’m Rob.

I’m the co-founder of Clicks Geek, a Google Ads Premier Partner agency that’s managed 5,000+ lead gen campaigns across dozens of industries. I also run a free Google Ads training community where I teach business owners, marketers, and agency pros how to get better results—fast and without the fluff.

To streamline our internal agency work, I built Keywordme—a Chrome-based tool that helps eliminate junk search term traffic, find winning keywords, and optimize campaigns faster. Now our team and hundreds of others use it daily.

Everything I share here is battle-tested—not theory. If you're ready to stop wasting ad spend and start scaling with data-backed strategy, you're in the right place.

– Rob