Breakthrough Bylines: How to Write for Companies like Zapier, HubSpot, Semrush, Shopify, and More

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Summary

In this workshop, Tyler Hakes discusses how freelancers can bridge the gap to work with high-profile clients by building credibility through strategic guest posting. He outlines the barriers many face, such as lack of bylines and working with unknown clients, and shares insights from successful freelancers on how to overcome these challenges. The workshop emphasizes the importance of crafting compelling pitches and maximizing guest post opportunities to enhance one's portfolio and attract better clients. Tyler also introduces his new course, Breakthrough Bylines, designed to help freelancers navigate this process effectively.

Key Takeaways

• Credibility is essential for landing high-profile clients.
• Many freelancers start with low-paying gigs before leveling up.
• Strategic guest posting can significantly boost your career.
• Finding the right topic is crucial for successful pitches.
• Bad pitches often include vague offers and irrelevant samples.
• Communication and clarity are key in content writing.
• Building in public can attract more work opportunities.
• A well-crafted pitch can make a significant difference.
• Guest posts can serve as valuable portfolio pieces.
• The Breakthrough Bylines course offers a step-by-step system for success.

Key Moments

[00:00] Freelance Fest Introduction
[00:40] Introduction to Breakthrough Bylines
[02:32] Understanding the Credibility Gap
[07:16] The Power of Strategic Guest Posting
[13:28] Crafting Irresistible Pitches
[19:36] Maximizing Your Guest Post Opportunities
[21:31] Launching the Breakthrough Bylines Course

About Tyler Hakes

Tyler Hakes is a freelance writer turned agency owner with nearly 15 years experience in content, marketing, and SEO. His agency, Optimist, operates on a collective model that includes a team of 20+ full-time professional freelancers. He’s seen thousands of freelance applications and hundreds of freelance writers, designers, strategists, and more.